Everyone has a Facebook now-a-days, which is why whenever we find out someone doesn't it kinda takes us by surprise. For example, an athlete with a Facebook is going to mean a lot more to us then one without a page will. One we see that famous celebrity writing something funny on his or her wall, we instantly know that they are just like us. Now if it turns out that they also like a particular product, then what would be the harm in trying out our new friend's favorite?
The internet has become a common ground for everyone to enjoy. Actors, athletes, even diplomats can be found on popular social networking sites. This in turn creates an entire new avenue for advertising, these Facebook pages are more then a venue for social interactions, they are a door into the homes of everyone else who has an interest.
This brings the question of trust into the equation, if we are more apt to trust someone who frequents the same websites we do who is to say that won't factor into how much we trust in them? If the internet add to are trust in people then clearly this tactic can be used against us.
Trusting what we hear on the internet can be just as harmful as trusting any form of media, but it also can't be avoided, Just be sure to keep that in mind next time Dwight Howard posts a video of his "sweet ride".
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